Le Barman Vous Recrute

Connecting restaurants with talent — an Airbnb-inspired UX and a lead magnet that changed the game.

Le Barman Vous Recrute is a SaaS platform connecting restaurants and bars with hospitality workers. The product was working, but the website — built on WordPress — didn't match the ambition. The challenge was to redesign the experience to drive direct action from the homepage, and to create a lead generation tool that would capture contacts at scale in an industry where people don't typically have polished CVs.

We started with product strategy — reimagining the homepage experience inspired by Airbnb: a clean hero with a search bar front and center, pushing users to take action immediately. We then designed and built a technically complex lead magnet: a free CV builder where hospitality workers fill in their details through a guided questionnaire and see their CV being built in real-time — not on the next step, but live as they type. Template selection, personal info, experience — all reflected instantly in a visual preview. The entire site was migrated from WordPress to Webflow, with the UX designed in Figma.

A modern recruitment platform that drives action from the first second, powered by a lead magnet that proved irresistible to its audience — a free, effortless CV in minutes, tailored for hospitality professionals. Monthly lead volume increased by 30% thanks to the CV builder alone.