Litier Français

Building an AI brain for a multi-million euro e-commerce — not just a chatbot, a complete intelligence system.

Litier Français is a leading French bedding e-commerce generating millions in annual revenue. They were drowning in thousands of customer support tickets every week — costing them heavily in staff. Their internal systems were fragmented: stock, orders, shipping, CRM — all disconnected. They came to us wanting a chatbot. We delivered something far bigger.

Instead of building a chatbot, we built a brain. Using n8n as the central nervous system, we connected every data source they had: stock management, CRM, shipping tracking, Gmail, Instagram, and their website. This unified intelligence layer powers not just the website chatbot (built on BotPress with Claude), but also automated email responses and Instagram DMs — all with the same level of accuracy. On the pre-sales side, we trained an AI agent that doesn't just answer questions — it sells. It asks the right questions, understands the customer's needs, recommends the right product, and drives action. On the post-sales side, the AI identifies the customer from browsing data, retrieves their order information, and handles returns, delivery tracking, and complaints autonomously. We went through a human validation phase before going fully autonomous.

A complete AI system that transformed a support cost center into a revenue-generating machine. 90% of tickets are now handled automatically. The chatbot generates 5 to 10 sales per week without any human intervention. Email responses are automated. Google rating jumped from 3.4 to 4.6. The team can finally focus on growing the business instead of answering “where is my package?”