Nonna Lab
Client
Nonna Lab
Industry
E-commerce / Health & Skincare
Scope
UX audit, CRO, site restructure, custom Liquid development, offer pop-up
Tech
Shopify, Liquid, Custom Code
URL
nonnalab.comRe-engineering a skincare e-commerce store for conversion: simpler, faster, three clicks to checkout.
Conversion rate
To checkout, on any product
From audit to optimized store
Nonna Lab is a health and skincare e-commerce brand. The store was live and selling, but the buying journey was getting in the way: too many steps, a cluttered structure, and friction points quietly costing conversions. The goal was simple, turn more of the existing traffic into buyers, without rebuilding the brand.
We started with a full UX and conversion audit, mapping every friction point on the path to purchase. We then restructured the site, simplified the navigation, and rebuilt the journey around the 3-click rule: any product, added to cart and checked out in three clicks. Everything was developed directly in Shopify with custom Liquid code, and we added a promotional pop-up to surface offers at the right moment.
The optimized store lifted the conversion rate by 8%, turning the same traffic into measurably more sales, in a one-month engagement. A cleaner, faster experience where any visitor can buy in three clicks, with zero change to the catalog or the brand.