Tlix

Reimagining the Uber experience for a private taxi network: branded from scratch, simpler to use, built to scale.

A network of private taxi drivers wanted their own app, their version of Uber, owned by them and used by their riders. They had the idea but nothing else: no brand, no product, no platform. The challenge was to build the whole thing from scratch, and to improve on the ride-hailing experience people already knew, keeping what works and removing the friction that does not.

We built Tlix end-to-end: brand identity, colors, and the entire navigation and product experience, designed in Figma and developed on Bubble with custom code where it mattered. We rethought the Uber flow to make it smoother, cutting the steps that annoy riders and adding real conveniences, like the option to pay in cash alongside card. The result is a ride-hailing app that feels familiar but lighter, tuned to how this network and its riders actually work.

Tlix launched as the network's own branded platform and grew to 15,000+ users in two years. Riders get a cleaner, more flexible booking experience, drivers get an app that is truly theirs, and the network owns its product end-to-end instead of depending on a third-party platform.